https://www.iconologykorea.com/work daily 0.75 2014-09-10 https://www.iconologykorea.com/reports daily 0.75 2020-04-28 https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529080639279-XJZKU966T0TRIFAMJM5W/Untitled-1+copy.jpg Reports https://www.iconologykorea.com/reports/2020/4/28/class-on-the-ground-journalism monthly 0.5 2020-04-28 https://www.iconologykorea.com/reports/2020/4/22/class-digital-documentary-life-love-and-liberty-under-lockdown monthly 0.5 2020-04-28 https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1587525079581-53FM3FO5T40F0RC5GHM7/IMG_4535+2.jpeg Reports - CLASS: "Digital Documentary: Life, Love, and Liberty under Lockdown" Leaving Hanoi, March 2, 2020. (Taken with an iPhone 11) https://www.iconologykorea.com/reports/2020/2/2/the-secret-dark-arts-of-ethnography-space-spatial-theories-and-the-study-of-social-action-in-market-research monthly 0.5 2023-02-17 https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1580627982895-1D4WIWEVOH7PFUEQL4FG/optimize+%282%29+copy.jpg Reports - The Secret, Dark Arts of Ethnography: Space, Spatial Theories, and the Study of Social Action in Market Research Consumption as frenzied, frenetic play on the electronic signboard at Pierrot Shopping in Dongdaemun's Doota. https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1580627662326-AMH1GCGCRV6LPC21DXY1/64e7200715104bcea9a7348286d64254.jpg Reports - The Secret, Dark Arts of Ethnography: Space, Spatial Theories, and the Study of Social Action in Market Research Museum displays of movie-related memorabilia at the Yongsan iPark CGV. are par for the course in CJ’s flagship C(J)G(olden Harvest V(illage roadshow) complex. https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1580628929226-XAQL0SNNXNHJJENA21CU/08195bcbeb9d4f6bb1565f2528e66e86.jpg Reports - The Secret, Dark Arts of Ethnography: Space, Spatial Theories, and the Study of Social Action in Market Research The "Playground Noraebang." One of at least 15 similarly named karaoke places across Korea. The word/concept “playground” seems to be the operative culture codeword for adult playspaces in Korea. Photo courtesy of Noe Alonzo. https://www.iconologykorea.com/reports/2018/7/2/the-culture-of-the-movie-theater-in-south-korea monthly 0.5 2020-01-24 https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1579860071812-Z6D3FCCX4U36M3BIFEAA/5C60FAA3-AD28-48DD-80BE-69CA0057A844.JPG Reports - The Play Cult(ure) of the Movie Theater in South Korea This is what CGV means by their slogan “evolving beyond movies.” One has to hand it to them — corporate marketing slogans are often superficial, pat, or even devoid of meaning, but CGV delivers on their words. I stood and took in the art for around 30 minutes, as each is a uniquely commissioned and created work of art. https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1579861493260-YQTSNOAY3WM6OSP3QPEU/%E1%84%80%E1%85%B5%E1%86%B7%E1%84%83%E1%85%B3%E1%86%A8%E1%84%89%E1%85%B5%E1%86%AB%E1%84%8B%E1%85%B4+%E1%84%8B%E1%85%A3%E1%84%86%E1%85%AD%E1%84%83%E1%85%A9%E1%84%8E%E1%85%AE.jpg Reports - The Play Cult(ure) of the Movie Theater in South Korea The original, classic work “야묘도추“ ("Street Cat Stealing a Chick”) by Kim Deuk-shin https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1579860523640-9V2Z11HR72CPZZPZ3O0Y/IMG_4490.JPG Reports - The Play Cult(ure) of the Movie Theater in South Korea Done in the exact style of the classic, Joseon-era Korean painting by Kim Deuk-shin, it’s an hilarious take on the meeting of a Black Panther and Korea. https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1530520734702-3YKRDSIDVCEBLZ9U7D89/image-asset.jpeg Reports - The Play Cult(ure) of the Movie Theater in South Korea The King sits atop the throne of his "Hermit Kingdom" that is has been historically beleaguered by the interests of greater kingdoms and nations hungry and competing for resources to feed their empires and interests. To save itself from being swept up like "a shrimp among whales", the king strived to keep the country out of the world's way and keep to itself. Are we talking about Wakanda or Korea? You decide. But there are enough parallels to make this fanciful painting have some punch one might not have ever expected. This panel was part of a display or painted works done by Korean artists for the premiere of Black Panther in the Yongsan CGV. https://www.iconologykorea.com/reports/2018/6/19/on-the-subtle-art-of-the-comp-card monthly 0.5 2020-01-24 https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529473570940-8Q2OR2TJ9IKPJ6NDC6H5/2018-06-18+16.53.43.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529473651344-AUMDWMYQF2IPL2CNEOIP/2018-06-18+16.53.05.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529398320191-ARBQ7D3OL6QMQTHP5XB7/2018-06-16+13.03.25.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529483159172-E0T2HT9UNTMLTWEOM20Z/head.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529483138373-D8MLIGFGI605VYT5AD2I/coy.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529483135231-9JPARF75YIIQO7GJ4TKL/cross.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529398098814-QJOQJJZLSTPQKTAAVTFV/2018-06-16+14.17.40.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529398108911-FDN8JWCGAZPJKJFHO62F/2018-06-16+14.19.58.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529398243360-8AFX1LQHR0SVIWFS56ZU/2018-06-16+14.17.46.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529398268357-P7QBMV28YVXTH8CESZSA/2018-06-16+13.01.21.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529473577805-Y9WLRYEQD7PNZ1AUHOEO/2018-06-18+17.02.20-1.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529473713348-EZVP8FSL3SJ66GS44L6S/2018-06-18+17.00.07.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529473738534-9PN1XHF9WLNCA37MJ0ZV/2018-06-18+16.35.29.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529473805369-QDSKRKFBEANQ2D3ITRFR/2018-06-16+17.12.49-1+copy.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529473827100-JIC8FQP24VY2OOMTT1IG/2018-06-16+16.42.28-1.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529474118150-GGX5P22HOUKUEY3O8Z41/2018-06-16+17.12.49-1.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529474244091-TO01GBR1EFME8QDE6RDF/2018-06-16+17.07.39-1.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529474608033-I5RREOTQTL5BPAHAZSDX/2018-06-16+17.09.14-1.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529483435748-8WODC6EDL0NYMFXNIRO3/2018-06-16+15.14.15-1+%281%29.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529483386757-ZG4OFNW8DOI5J1V2YMUZ/2018-06-16+15.12.00-1+%281%29.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529373317101-ZQ4B2K3A9TJ66MHSMBKP/2018-06-16+15.14.15-1.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction A full body shot that's a bit more than the standard shot of this type, adding in a bit of editorial and pizzazz, a bit of pre-modern and hypermodern Korean cultural elements, and a bit of the model's youthfulness. This was Zyon's favorite hanbok of the three the designer lent us. https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529481239185-ZU2BS4SR6365QRWLEPCG/Jade_sample_2.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction To be fair and even-handed about the critical way we are approaching the idea of the "standard industry comp card," we chose to pull the first example that came up in a search for "comp card example" in Google. We do not know Ms. Elsayed nor do we have any particular opinions about her work -- we just see this first Google hit as representative of the typical model comp card as Google suggests. https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529824865430-LQ7CJ6PRP5148DKVS858/head.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529825826896-SJJAKAJHHZUD5HFQQ4XR/2018-06-13+17.17.22.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529824837633-QNC7BAMEDXC6P51A98SR/cross.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529824840563-4GPII2UK6TLTWU2MBB5X/coy.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529825573218-5OAG79UYUJYFCCYA8SV5/2018-06-13+19.54.09-1.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529825526259-M7PIXJ30OKSTNY3GLJ36/2018-06-16+14.19.45.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529825533580-WAZETHM7RMHX5KJR92W1/2018-06-16+14.40.49.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529824788898-5K2ZNJPBKEOJWNB57RI7/2018-06-16+15.14.15-1+%281%29.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529824697725-0CKWZWSTA2RAIVZEK07A/2018-06-16+13.28.28.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529824783154-AOJOJBJ3X3I2G3D8J8LB/2018-06-18%2B16.35.29.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529824733363-3CTMJWVFMUK68K5L4H1I/2018-06-16%2B17.12.49-1.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529824793820-QHSQXV4BZY0FE0V02389/2018-06-18%2B16.53.05.jpg Reports - On the Subtle Art of the "Comp Card" and Managing Client Satisfaction https://www.iconologykorea.com/reports/2018/6/12/on-this-months-splash-page-and-being-iconic monthly 0.5 2018-06-15 https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1528813415814-91EI66CMZQFVZKARO28S/image-asset.jpeg Reports - On This Month's Splash Page and Being Iconic Few would disagree with calling Marilyn Monroe an icon, although many have forgotten the true origins of the word and concept. Andy Warhol, however, most certainly did not. https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1528811524507-53FJIYE03YEZ35FOBFNQ/ICONOGRAPHY_splash_IMG_3883+copy.JPG Reports - On This Month's Splash Page and Being Iconic A talented model we came to know in our ethnographic research and social documentary work decided to help make our first splash cover page. She can be contacted through Instagram @muetika107. https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1528812401728-C6BJUSWIZFTK370CRW4Q/Petersinai.jpeg Reports - On This Month's Splash Page and Being Iconic St. Peter in a 6th century portrait. [SOURCE] https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1528813858696-A42RL8UW7UZW5QOEV8T1/o-MADONNA-TOP-HAT-570.jpeg Reports - On This Month's Splash Page and Being Iconic It just looks so right. [SOURCE] https://www.iconologykorea.com/reports/category/High+Concept monthly 0.5 https://www.iconologykorea.com/reports/category/Cultural+SIgnal monthly 0.5 https://www.iconologykorea.com/reports/category/Branding+Reports monthly 0.5 https://www.iconologykorea.com/reports/category/Korean+Market+Culture monthly 0.5 https://www.iconologykorea.com/reports/category/Korean+Cool monthly 0.5 https://www.iconologykorea.com/reports/category/Site+Stuff monthly 0.5 https://www.iconologykorea.com/reports/category/Korean+Problems monthly 0.5 https://www.iconologykorea.com/reports/category/Soc.+Of+Praxical+Research monthly 0.5 https://www.iconologykorea.com/reports/tag/black+panther monthly 0.5 https://www.iconologykorea.com/reports/tag/comp+card monthly 0.5 https://www.iconologykorea.com/reports/tag/korea monthly 0.5 https://www.iconologykorea.com/reports/tag/modeling monthly 0.5 https://www.iconologykorea.com/reports/tag/cgv monthly 0.5 https://www.iconologykorea.com/reports/tag/portfolio monthly 0.5 https://www.iconologykorea.com/reports/tag/movie+theaters monthly 0.5 https://www.iconologykorea.com/reports/tag/MCU monthly 0.5 https://www.iconologykorea.com/reports/tag/fashion monthly 0.5 https://www.iconologykorea.com/a-berlin-guide daily 0.75 2016-03-10 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453940592760-5OWKFJCJKG133RHSDOMK/main.jpg A Berlin Guide https://www.iconologykorea.com/morale daily 0.75 2016-03-10 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235511-ICK6K56XYNMW587G3U6D/main.jpg Morale https://www.iconologykorea.com/portfolio daily 0.75 2018-06-22 https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529071880875-TGICY0ESPUPTVVZ0NZ3Q/40852174192_c16ae1defc_o+%281%29.jpeg Projects https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529072487023-E0WC4DUZO4GMZRMOPCLE/Screen+Shot+2018-06-06+at+10.36.17+PM.png Projects https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529072716772-06E5M2HQ4H2W9NKXI1VX/Screen+Shot+2018-06-06+at+10.21.45+PM.png Projects https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529075253615-C8D5KWZPQNXADPVLZIF5/20800348_668369736693684_544550667955284211_n+copy.jpeg Projects https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529078022690-VFSF8HCCEOHPB4D5KL77/17056952487_5c9487a429_o.jpg Projects https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529493340874-J4QRCKAE9GDJ9OMGEIXO/logs+board_banner+copy.jpg Projects https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529545061859-ICODYTH8SZK20U69IHFN/Screen+Shot+2018-06-21+at+10.36.26+AM.png Projects https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529663810214-VAF87B150P3AQ6KRACKF/Untitled-1+copy.jpg Projects https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529676563306-IPEB76KDT5G2DYV4516I/AA13D43A-1B5B-4254-AEA6-40AA2FEE29A1.jpeg Projects https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452634113588-M32DA4VU1QCEBLOKWCBV/main.jpg Projects https://www.iconologykorea.com/new-index daily 0.75 2018-06-18 https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529295528109-IQGFGDORWLE1DJRMCS8D/IMG_4362.JPG SKUNKWORKS https://www.iconologykorea.com/splash daily 0.75 2018-06-19 https://www.iconologykorea.com/make-a-splash daily 1.0 2020-01-22 https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529494679503-KT0UP60TDD7BVVGH7N3L/iconology_logo_orig+copy.jpg We parse Korea. https://www.iconologykorea.com/intro daily 0.75 2018-06-06 https://www.iconologykorea.com/pacific-tavern daily 0.75 2018-06-07 https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1528290687813-N1ROC6UY1TBLG862AIVO/40852174192_c16ae1defc_o+%281%29.jpeg Data When tasked with promoting Korean traditional dress to the international market, we didn't just take waste money on the few exiting stock images of them or hire an expensive photographer, we used our own in-house skillsets in creative industries to create magazine-level images to go into a site that is poised as a marketing channel for the item and idea itself. The Baby Got Bok project mixes nation branding with client needs (of the designer) through strong content marketing by creating that compelling content ourselves, in-house. https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1528291441168-F07NYF6B9PMY83VYEZTH/Screen+Shot+2018-06-06+at+10.22.48+PM.png Data When the dog and cat rescue NGO Yuhaengsa needed more effective image creation and curation to get their animals adopted, our on-the-ground, Seoul city-wise manager planned a hands-on-the-animals, truly original exhibition of portraits of the animals in need of adoption at a local cultural hotspot. The portraits of the animals with would-be human owners got local artists paid a bit, the NGO some much-needed attention focused around an event, and several animals adopted. This is the kind of local, on-the-ground know-how that we leverage to get the job done. The event's Instagram feed is @yuhengsarang. https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1528292426605-FSBQXABT14ICLJG4L7XE/Screen+Shot+2018-06-06+at+10.36.17+PM.png Data When Google, Inc. needed to know how chat applications were bring used in by South Koreans to share news information, the normal blunt tools of the survey and focus group were inadequate. For this, one needs a trained sociologist. So one of our in-house academics became lead researcher and led deep-dive ethnomethodologically-oriented close studies of consumer behavior that drove conclusions that Google could take to the bank. Information about the planned app that the published white paper (above) likely influenced is available here. https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1396021400551-UXB34VN6BNMJ9RCM9YQE/image-asset.jpeg Data - Transient https://www.iconologykorea.com/home daily 0.75 2018-06-19 https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1528962533339-5M9V6OJ80M03AU61RNDV/Screen+Shot+2018-06-14+at+4.48.30+PM.png Home When the dog and cat rescue NGO Yuhaengsa needed more effective image creation and curation to get their animals adopted, we planned a truly original exhibition of portraits of the animals in need of adoption at local cultural hotspots. @yuhengsarang https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1528958731261-FL1JZJYXN8I9S6HCX2AP/Screen+Shot+2018-06-14+at+3.45.09+PM.png Home Spring/Summer 2018 Fashion campaign promoting modern Korean menswear designers Munn and Ordinary People and cultural heritage sites. https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1528951924221-BDF7MKAEL2O3UI6Q5ZH4/Screen+Shot+2018-06-12+at+12.29.21+PM.png Home We produced gaze magazine a publication dedicated to feminist critiques of popular culture in Korea. https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1528963385671-M5Q0SHZOTXOJ0DJBO44P/image-asset.png Home When Google, Inc. needed to know how chat applications were bring used in by South Koreans to share news information, the normal blunt tools of the survey and focus group were inadequate. For this, one needs a trained sociologist. So one of our in-house academics became lead researcher and led deep-dive ethnomethodologically-oriented close studies of consumer behavior that drove conclusions that Google could take to the bank. https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1528956335259-E7852S1H9MQK10R9JSOR/%E1%84%80%E1%85%A2%E1%86%AF%E1%84%85%E1%85%A5%E1%86%A8%E1%84%89%E1%85%B5-S6-%E1%84%91%E1%85%A5%E1%84%89%E1%85%B3%E1%84%90%E1%85%B3-%E1%84%85%E1%85%AE%E1%86%A83-940x1187.jpg Home When Samsung released the Galaxy S6 phone, they wanted a trendy promotional strategy. We teamed Samsung up with Seoul Fashion Week and produced a fashion show to showcase. https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1528961406093-F1PHC81DRAAZLURB43WE/1420844576771.jpg Home K-STYLE was a TV show on CJ E&M's Onstyle network. Hosted by two American women, the show introduced fresh perspectives on Korean fashion & lifestyle. https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1528956964880-Y1VP8FCU9ZK1NTBQRREZ/35206728_10160715577025151_5476275467826757632_n.png Home https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1528950863049-NVJDI6FW8RWOKIGJMTNU/mut2-1.jpg Home Mutzine magazine presents beautiful fashion trends and pop culture from South Korea. Through the stylish approach and the atmospheric photos, the reader discovers the South Korean lifestyle. After reading this zine, K-pop won’t be the only thing you love about Korea. @mutzine https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1528881432008-5TRK7ZG26O8C7N217O1G/7-SIZL9035-1-940x626.jpg Home Mafia Entertainment debuted a girl-group called WASSUP. We offered concept and market consulting and style direction. https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1528963619888-285JT13GUNV2H4PJQ11B/Screen+Shot+2018-06-12+at+12.33.15+PM.png Home When tasked with promoting Korean traditional dress to the international market, we didn't just waste money on the few exiting stock images of them or hire an expensive photographer, we used our own in-house skillsets in creative industries to create magazine-level images to go into a site that is poised as a marketing channel for the item and idea itself. The Baby Got Bok project mixes nation branding with client needs (of the designer) through strong content marketing by creating that compelling content ourselves, in-house. https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1528961485111-GVR04ARDLMA7VP1MPXNF/ComingOfAgeCeremony_1.jpg Home https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1528799604647-PJJ175R1K7M40HXX07V4/ICONOGRAPHY_splash_IMG_3883+copy.JPG Home https://www.iconologykorea.com/methodology daily 0.75 2020-01-24 https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529645676527-TY734PTX8IUD7PLBO8UM/2018-06-18+16.53.43.jpg Methodology - Zyon Barreto Movie Comp Card Project A good example of balancing divergent client needs: industry/specific agency-standard guidelines and strictures vs. the client's need to stand out above the rest of the pack. Read more about it here. https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529413313271-IFT3HMGBQT2HY2LPK1XO/Screen+Shot+2018-06-19+at+10.01.19+PM.png Methodology The white paper for Google on which Dr. Hurt was the lead researcher. https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529414137192-BA1P8JU2YKP6JVMTIVOS/Screen+Shot+2018-06-19+at+10.14.58+PM.png Methodology Being in Korea https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529646267803-21LNWVTHB6DS88QYCU43/2018-06-18+16.53.05.jpg Methodology https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529036795826-ZTOPGCM55M6LGP598CKJ/iconology_mason_banner+copy.jpg Methodology https://www.iconologykorea.com/about daily 0.75 2020-05-21 https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529494162104-AOXU2QSIIAB0SRXHS7JA/adam+contact+copy.jpg Contact/Register https://www.iconologykorea.com/team daily 0.75 2025-07-12 https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529109409657-ZQ02MOBN2OPR6XBELC3Q/35225680_1843192185985518_4732432405409824768_n.jpg Team https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1530020386636-DYSJHOV2OHVENCO30LUI/36271688_10214034172746096_284291182471675904_n.jpg Team https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1530021760974-7D4KBD6XSR2RCK2DGEY7/12219427_10153583048061201_3316381146775380833_n.jpg Team - Unity Jackson Chief Imaging Officer Unity Jackson has... https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529109227128-BSZAFI2NZWYEBAN8XXNT/camera+pimping+id+pic+%281%29.jpg Team https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1530694563453-8UQE8E15GS2K8PG94JCZ/28685966_1931374630208578_2966152685465697646_n.jpg Team https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1530716965039-9JL297TCJBMYX1393XRD/29871590_1953614771619061_3769725364512170251_o.jpg Team https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529640629727-D4YO7WIYO2VXN7IIOT8U/IMG_0131.JPG Team https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529493696938-K76VW0AEBGO3JC0F0VY1/buddhas+disciple+banner+copy.jpg Team https://www.iconologykorea.com/mission daily 0.75 2018-07-05 https://images.squarespace-cdn.com/content/v1/5b176f283917eea0602a7673/1529493057243-0EC5O5CC2NOBXHADGEE3/plane+banner+copy.jpg Mission