1 = METHOD
Grounded Research with Analysis.
Everyone does focus groups and surveys.
We do real, qualitative market research using real ethnographic data and consilient analysis.
Creation with Curation.
Agile inhouse creative services.
We're who gets called to get it done.
2 = PORTFOLIO
Institute for The Future
The Future Laboratory
3 = TEAM
We think, live, and create in Korea.
Dr. Michael Hurt _ SSK Research Professor, University of Seoul. Michael is a visual sociologist and photographer specializing in documenting Seoul street fashion since 2003. He has previously led media and photography classes at Hongik University, Korea University, and Busan University of Foreign Studies. @kuraeji
Gissella Ramirez-Valle _ Founder & Director of MUTZINE. Gissella works as a freelance consultant, producer, art director and stylist for global & Korean brands. She is also an anthropologist and consultant of new media, youth culture and consumer trends in South Korea since 2011.
Soo-hee Kim_Founder of Gaze Magazine. Soo-Hee is a student of Media & Communication and Sociology at Korea University. Her work offers further insights on media and culture from a feminist and LGBT perspective. @gaze_magazine
Sarah Kate Watson Baik_Style Director, TV Host. Trained as a photographer, industrial designer, and urban sociologist at London’s famed Central St. Martins School of Art & Design and Goldsmith’s College, she works as a director in multiple mediums focusing on the convergence between art, design, and culture. @urbanwit
Charlotte Gryson_ Press & Communication Assistant Manager of the Korean Cultural Center of Belgium and the European Union. Charlotte is a Koreanist and also works as a freelance journalist, translator and interpreter. Her main fields of interest lay in sociology, consumerism, and gender studies especially in the context of comics, art and fashion.
We are always searching for researchers & creators.
Contact Iconology Korea to join the team!
4 = SCALE
Iconology Korea is ready to take on your project.
Brand Platform, Strategy, Brand Development, Event & Experience Production, Product Development, Content, Community Development, Marketing, Creative Direction, Influence, Social, Design, Market Research, Production.